Bachelor of Business (Marketing)

Bachelor of Business (Marketing)

OP700152

If you want to develop specialist skills in marketing and gain valuable business skills our flexible and online Bachelor of Business (Marketing) degree is for you.

  •  
    Level
    7
  •  
    Credits
    360
  •  
    Cost
    $16,020 NZ Domestic

    Not including any course materials or external exam fees.

  •  
    Student loan

The online Bachelor of Business  (Marketing) will provide you with the knowledge, skills and competencies geared to the practical realities of business. Covering a variety of marketing dimensions such as goods and services marketing, local and international marketing, consumer and business to business marketing, this programme has a strong problem solving focus. The Marketing Major integrates theory with practice through projects, case-studies, and reviews of practices and policies within organisations and industries.

When you achieve this qualification you will be able to

  • apply marketing concepts to solve marketing problems and create value for the organisation and its stakeholders 
  • critically examine the legal implications of marketing activities and recommend responsible actions
  • assess implications of consumer behaviour and impact of other environmental factors on marketing activities
  • liaise effectively with other internal (organisational) functions and outside agencies, for example market research, advertising, and media agencies
  • critically analyse the underlying theory and practice of marketing management 
  • prepare proposals and undertake marketing research projects to assist marketing decision making
  • recommend suitable marketing communication strategies and use modern communication techniques to reach, attract, and retain customers 
  • prepare operational marketing plans and contribute towards strategic marketing planning 
  • analyse the challenges of contemporary marketing contexts and recommend suitable approaches to address them.

 

Bachelor of Business pathways

If you have NC5121 New Zealand Diploma in Business (Level 6), you can fast track your study to a Bachelor of Business through our Advanced Standing Pathway programme.  

Learn more about our Bachelor of Business Advanced Standing Pathway programme 

Applicants who have successfully completed NZ2459 New Zealand Diploma in Business (Level 5)  with any of the following strands:

  • Administration and Technology
  • Human Resource Management
  • Leadership and Management
  • Marketing and Sales
  • Project Management

You will be eligible to gain cross credit of TWO courses into OP700101 Bachelor of Business (Unspecified), OP700104 Bachelor of Business (Management) and OP700110 Bachelor of Business (Human Resource Management) and OP700152 Bbus (Marketing)

Career opportunities

Once you have graduated you may seek employment in areas such as market and business analysis, business development, strategy planning and management, marketing research, customer relationship management, product/brand/category management, sales management, direct marketing, business-to-business marketing, international marketing, services marketing, marketing communications, and digital marketing.

Maximum Programme Completion Time

To be awarded the qualification, the programme must be completed in no more than 9 years of first enrolment, unless there are exceptional circumstances.

  •  
    Level
    7
  •  
    Credits
    360
  •  
    Cost
    $16,020 NZ Domestic

    Not including any course materials or external exam fees.

  •  
    Student loan