Graduate Certificate in Marketing

OP7413

This programme is delivered fully online. Watch our video to see what online study with Open Polytechnic is like.

The Graduate Certificate in Marketing is just the stepping stone if you want to go further in your marketing career.

  •  
    Level
    7
  •  
    Credits
    60
  •  
    Cost
    $2,520 NZ Domestic

    Not including any course materials or external exam fees.

  •  
    Student loan

It will provide you with a with a broad overview of the marketing function and more advanced knowledge in two marketing specialisations. All you need to get started is an undergraduate degree*.

*Note - If you have successfully completed the Bachelor of Business with Open Polytechnic you are unable to enrol in this programme.

What you will learn

When you achieve this qualification you will have knowledge and experience of:

  • the marketing function within organisations
  • consumers and segmentation
  • marketing strategy, planning and research
  • knowledge of two of the following areas depending on your chosen discipline: 
    • marketing management
    • marketing research, and
    • digital marketing.

Employment pathways

When you successfully complete this programme you will have a better understanding of knowledge and skills used in a marketing or management role, and be able to apply these in your workplace.

Academic pathways

The Graduate Certificate is the first step towards progression to the Open Polytechnic’s Graduate Diploma in Marketing

The Graduate Certificate in Marketing will provide students who have a degree with the pre-requisite knowledge required to undertake post graduate study in a business related discipline.

Maximum programme completion time

To be awarded the qualification, the programme must be completed in no more than 2 years of first enrolment, unless there are exceptional circumstances.

  •  
    Level
    7
  •  
    Credits
    60
  •  
    Cost
    $2,520 NZ Domestic

    Not including any course materials or external exam fees.

  •  
    Student loan