This online course covers analytical skills in marketing management, with particular emphasis on situation analysis, marketing strategy and planning, and implementation of integrated marketing programmes.
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Level7
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Credits20
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Cost$840 NZ Domestic$2,611 NZ International
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EFTS0.1667
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Delivery typeOnline only
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Teaching weeks 16 weeks
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Workload Approximately 13 hours per week
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It looks at the role of strategic marketing planning, market analysis, developing marketing programmes, marketing planning and review, and the contemporary marketing environment and issues.
What you will learn
When you complete this course you will be able to:
- evaluate marketing management theories and tools
- conduct in-depth situational analysis in the context of contemporary marketing management
- apply financial problem-solving techniques to marketing opportunity analysis
- develop sales and market forecasts using situational analysis information
- formulate marketing objectives and strategies
- formulate marketing mix programmes to support the choice of marketing strategy
- analyse key steps of a marketing planning process and discuss the barriers to successful marketing implementation
- prescribe and justify control systems for effective implementation of marketing strategies.
For more information watch the course introduction video below.
Assessment
100% internal assessment
Textbooks
No textbooks are required for this course
Computer and internet requirements
To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.
Learn more about our online learning and study tools.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.
Work towards
You can do this course as part of these qualifications:
Certificate of Proficiency
Bachelor's Degree
- Bachelor of Applied Management (OP7080)
- Bachelor of Business (OP700101)
- Bachelor of Business (Management) (OP700104)
- Bachelor of Business (Marketing) (OP700152)
Graduate Certificate
Graduate Diploma
Course availability over the next 12 months
2025
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