This online course teaches the concepts and techniques of marketing, including how to analyse and process marketing related information to support good decision making.
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Level6
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Credits20
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Cost$840 NZ Domestic$2,611 NZ International
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EFTS0.1667
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Delivery typeOnline only
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Teaching weeks 16 weeks
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Workload Approximately 13 hours per week
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Prerequisites
If you need to discuss prerequisites for this course
contact us
For more information watch the course introduction video below.
This online marketing course is for people requiring an understanding of broad principles and trends in marketing and their application to various organisations.
This online course is suited to people who are first-time learners of marketing and preparing for careers or skills development in the business area of marketing and general management.
At the completion of this course you will be able to contribute towards marketing planning and marketing activities within an organisation. The knowledge base gained and the skills learned in this introductory course will prepare you to grasp more advanced topics covered in other specialist marketing courses.
Students who successfully complete this course will be able to:
- Explain the dimensions and progress of marketing
- Analyse the influence of the marketing environment on business activities
- Demonstrate an understanding of the concepts of consumer behaviour, marketing research, information systems, segmentation and target marketing
- Demonstrate an understanding and application of marketing mix and strategy principles and how they relate to marketing planning.
Assessment
Assessment for this course is:
- 100% internally assessed
Textbooks
No textbooks are needed for this course.
Computer and internet requirements
To complete this course you will need access to a laptop or desktop computer, reliable broadband internet connection and a data plan able to support online learning such as streaming of videos (including YouTube), downloading content, and writing and submitting online assessments. If you are unsure if your current computer or internet access allows you to complete your online learning with us, please contact us before applying to enrol.
Learn more about our online learning and study tools.
How to enrol
Before enrolling in this course you need to:
- choose the qualification you will study the course under
- check the order that courses in the qualification should be studied in the Qualification Structure table. This is in the Choose courses and apply tab on the qualification page.
Work towards
You can do this course as part of these qualifications:
Certificate of Proficiency
Bachelor's Degree
- Bachelor of Applied Management (OP7080)
- Bachelor of Business (OP700101)
- Bachelor of Business (Human Resource Management) (OP700110)
- Bachelor of Business (Management) (OP700104)
- Bachelor of Business (Marketing) (OP700152)
Graduate Certificate
Graduate Diploma
Course availability over the next 12 months
2025
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